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  Fundamentals of Marketing Research : Six Volume Set
 

Fundamentals Of Marketing Research : Six Volume Set

by Naresh Malhotra
  Price : Rs 76500.00
  Your Price : Rs 68850.00
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  Volume I . Research Design Aspects Defining the marketing Research Problems Secondary Data Analysis Qualitative Reseafh Surveys and Observation Experimentation. Volume II . Scaling Techniques and questionnaire Design Fundamental Types of Measurement Non Comparative Scaling Techniques Comparaative Scaling Techniques Multi Item Scales REliability Validity and Generalizability Issues questionnative Desig Design of Observation Forms. ISBN : 9781412921237
 


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