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Marketing Management
Problems In Marketing : Analysis And Applications
by Luiz Moutinho, Charles S Chien
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8499.00
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7649.10
10
Fully revised and updated, problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problems concentrating on a single concept or technique of marketing management. ISBN : 9780761971788
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