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Contemporary Indian Cases In Marketing(Indian Text Edition)

by Mukesh Pandey
  Price : Rs 249.00
  Your Price : Rs 211.65
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  Distinct emphasis on sunrise industries such as Telecom BPO,IT, Entertainment Low Cost Airlines Automoblies where a majority of students are likely to be placed along with excellent coveage of Intenet marketing and rural marketing.*All cases(32 in no.)relate to the current issues and companies in news in india*Divided into 20 Section the book touches upon all facets of th marketing discipline with Conceptual Framework Providing a quick retresher befor e the pertinent case/s in each Section*Most case studies are will supported by the latest data and illustrations*The book begins with the What and Why of case Method followed by the Finance of Marketing elucidating quantitative analysis of a case form a marketing standpoint. ISBN : 8177226953
 


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