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Researching Customer Satisfaction & Luyalty : How to Find Out What People Really Think

	Researching Customer Satisfaction & Luyalty : How To Find Out What People Really Think by Paul Szwarc
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	Customer Satisfaction and Loyalty has been one of the main growth areas in market research over th past 20 years, and interset in it continues to increase. The book examines how to research customer satisfaction from both a client and a supplier perspective and how to get the best results from that research. ISBN : 0749446617

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