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  The Fundamentals & Practice of Marketing, 3/e
 

The Fundamentals & Practice Of Marketing, 3/E

by John Wilmshurst

  Price : Rs 195.00
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  This book lays emphasis on the dynamic nature of effective marketing management. The syllabus requirements of the Chartered Institute of Marketing are fully covered and a number of short case histories are included. ISBN : 8176490792
 


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