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	Global Brand Strategy (Unlocking Brand Potential Across Countries, Cultures & Markets) by Sicco Van Gelder
	Price : Rs 325.00
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	The book shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. The model which combines the strategic poanning cycle with the brand environment provides a powerful and practical tool that can be applied both globally and locally. ISBN : 0749442131

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