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International Business And Marketing Management, 2/Ed
by Yogendra/Mamta
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275.00
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247.50
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This second edition of the book is inspired from a felt need for a course material for MBA students. Most other books on Marketing Management are based on American content and abound with references, examples and cases irrelevant to the Indian scenario. The book attempts at filling the gap severely felt by both, learning and teaching fraternity. Long standing industrial and academic experience of the authors has contributed greatly towards adding value to this edition.ISBN : 9788174732454
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