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  Up Close & Personal : Customer Relationship Marketing at work
 

Up Close & Personal : Customer Relationship Marketing At Work

by Paul R. Gamble, Merlin Stone, Neil Woodcock & Bryan Foss

  Price : Rs 495.00
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  Drawing on worldwing research into CRM, and endorsed by the Chartered Institute of marketing Up Close and Personal contains material on topics including consumer attitude competition retail globalization brand management marketing efectiveness. ISBN :074944911x
 


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