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Corporate Reputation, The Brand & The Bottom Line, 3/E
by Roger Haywood
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Rs
450.00
Your Price :
Rs
405.00
10
The author uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a succesful corporate reputation. Real-life disasters are featured as are examples of companies where outstanding public relations policies have been implemented. ISBN : 074944651X
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