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The 50-Plus Market (Why the Future is Age-Neutral when it comes to Marketing and Branding Strategies)

	The 50-Plus Market (Why The Future Is Age-Neutral When It Comes To Marketing And Branding Strategies) by Dick Stroud
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	Written in an accessible and straighthorward style, the book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50-Plus Market is essential reading for those wishing to refine theier marketing strategies. ISBN : 0749447788

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