My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Consumer Behavior (Indian Adaptation)
by Henry Assael
Price :
Rs
399.00
Your Price :
Rs
339.15
15
The book introduces decislon-making at the beginning providing students with a framework for understanding the characteristice of and various factors influencing consumer behavior * Chapter overview recap corp principles and also explain the relationship between Chapters Global Applications of Consumer Behavior boxes focus on the similarities and differences across international boundaries * Web Applications of Consumer behavior inserts address how the advant of the internet has affected consumer decision making * Strategic Application of Consumer Behavior features look at how organizations and managers confront current consumr behavior challenges * Research Assignments allow students to practice the concepts presented in the textbook *The Instructor`s Resource Manual with powerpoint slides provides chapter outlines lecture notes and teaching notes for the cases * Five Indian case studies to the book to provide students with a famillar context. ISBN : 8177225219
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
15%
CONSUMER BEHAVIOR A STRATEGIC APPROACH(2005 INDIAN
by HENRY ASSAEL
15%
Consumer Behavior (Indian Adaptation)
by Henry Assael
Books of Similar Interest
15%
Supply Chain Management: (Indian case Studies)
by R.P.Mohanty, S.G.Deshmukh
7%
Stratagic Management Text And Cases MBA. UP. TECH.Uni.
by sontakki C.N
7%
Functional Management B. Com. III (PB. Uni) 5th Edition 2011
by Sharma R.k., Gupta Shashi
18%
HR Forcasting and Planning(HB)
by Paul Turner
10%
RELATIONSHIP MARKETING
by Mark Godson
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By