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	Consumer Behavior (Indian Adaptation) by Henry Assael
	Price : Rs 399.00
	Your Price : Rs 339.15

The book introduces decislon-making at the beginning providing students with a framework for understanding the characteristice of and various factors influencing consumer behavior * Chapter overview recap corp principles and also explain the relationship between Chapters Global Applications of Consumer Behavior boxes focus on the similarities and differences across international boundaries * Web Applications of Consumer behavior inserts address how the advant of the internet has affected consumer decision making * Strategic Application of Consumer Behavior features look at how organizations and managers confront current consumr behavior challenges * Research Assignments allow students to practice the concepts presented in the textbook *The Instructor`s Resource Manual with powerpoint slides provides chapter outlines lecture notes and teaching notes for the cases * Five Indian case studies to the book to provide students with a famillar context. ISBN : 8177225219

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