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Microeconomics for Managers

	Microeconomics For Managers by David M. Kreps
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It underscores he connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospectivd managers how economic models can yiels answers to practical problems. IT leads the field with a strong game theoretic approach and full- chapter covferage of many modern topics, including Porter`s five forces, gisnaling, transaction costs, and incentives. ISBN : 0393976785

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