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Brand Warriors (Corporate Share Their Winning Strategies)
by Fiona Gilmore
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295.00
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265.50
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It brings together some of the top brand custodians in business to talk about the strategies they emply to put their brands in the lead-and keep them 17 highprofile contributors discuss issues such as the economic value of brands effective brand architecture powerful positioning & corporate commlunications programmes, global marketing and corporate reputation. ISBN : 8161975929
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