0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Of the People: Essays on Indian Popular Culture
 

Of The People: Essays On Indian Popular Culture

by Biswarup Sen

  Price : Rs 575.00
  Your Price : Rs 488.75
Discount
15
Out of Stock
  Why is all of India so obsessed with cricket and what are the reasons for the fall of hockey from its Olympian height and the decline of football? What explains the continuing convention of singing and dancing in Hindi films? Why has everything desi suddenly become fashionable and hip? This collection of essays is based on the premise that such questions about Indian popular culture need to be examined if we are to make sense of the twenty-first century India. Following the growth of cable television, the rise of new technologies and the emergence of a culture of consumption; the products of contemporary culture have come to play an increasingly important role in shaping some Indian social practices. The book argues that the incredible draw of cricket can be understood in terms of a postcolonial anxiety about “catching up” with the West; the ubiquitous song-dance in Bollywood film must be seen not as escapist fare but rather as a device that enables the articulation of modernity; the quest for identity on part of the Indian diaspora has contributed to the rise of a global desi culture. What these and other instances demonstrate is that, far from being mindless diversion, popular culture serves as both a crucible and an agent for the formation of national consciousness and social identity. As the popular goes, so goes the nation. ISBN - 8180280276
 


Pages : 252
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Digital Political and Culture in Contemporary India: The Making of an Info-Nation
by Biswarup Sen
15%
Of the People: Essays on Indian Popular Culture
by Biswarup Sen
10%
Channeling Cultures: Television Studies from India
by BISWARUP SEN AND ABHIJIT ROY
Books of Similar Interest
22%
Bridal Durries Of India
by Ann Shankar And Jenny Housego
18%
THE ANGLO-INDIANS
by Irwin Allan Sealy
18%
Visits To High Tartary, Yarkand And Kashgar
by Robert Shaw
15%
vol.2, Pt.I:Life, Thought and Culture in India C. AD 300-1000 Ed.
by K. Satchidanands Murty
Life Of The Marquess Wellesley
by Malleson, G B
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection