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	Wrap Around by Jayanta Sengupta
	Price : Rs 295.00
	Your Price : Rs 241.90

The concept of brands has evolved over time, from a pure product-based understanding towards an understanding based on relationships that brands build with their customers. In today`s competitive world, where product differentiators are easily replicable, the emotional bonding between customers and brands takes centre stage. The area of the experience that a brand delivers to its customers is emerging as a new battleground for a brand in its war against competition. ISBN - 8129109719

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