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  Then We Set His Hair on Fire:Insights and Accidents from a Hall-of-Fame Career in Advertising
 

Then We Set His Hair On Fire:Insights And Accidents From A Hall-Of-Fame Career In Advertising

by Phil Dusenberry

  Price : Rs 425.00
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  We Bring Good Things to Life
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Visa: It’s Everywhere You Want to Be

These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
 


Pages : 304
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Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-Fame Career in Advertising
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