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Tracing the history of e-commerce with an Indian perspective in first chapter, the book goes in depth, in the subsequent chapters, into the intricacies of e-commerce, throwing enough light on even the technological aspects. E-commerce business models, e-payment systems, e-security, e-customer management, e-supply management and all the other related e-marketing strategies are analyzed in great detail with examples of successful Indian and foreign business sites. The integration of mobile computing technologies with Web-based applications, which has enabled `mobile commerce`, is highlighted in an exclusive chapter. The book closes on the practical application of e-commerce. How to create `sticky` Web sites with intelligent Web-design techniques is the theme of the concluding chapter.
E-commerce being a multi-disciplinary subject, this book is an excellent source of information not only for students of Computer Science, Business Administration and Business Management, but also for growing entrepreneurs, managers, corporate planners and networking experts.
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Pages : 364
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