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  COmbating AIDS: Communication Strategies in Action
 

Combating Aids: Communication Strategies In Action

by Arvind Singhal, Everett M. Rogers

  Price : Rs 640.00
  Your Price : Rs 576.00
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  The author`s approach is an amalgam of the journalism and the scientific. Social science provides intellectual framework to organize and explain the events and stories recounted ; the stories provide the punch. THe book presents persuasive arguments, featuring a compelling combinations of empirical evidence and emotionally powerfully narrative, woven together by thoughtful intelligence. ISBN 076199727X
 


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