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  Strategic Mangement: A Guide for Developing Sustainable Competitive Advantage
 

Strategic Mangement: A Guide For Developing Sustainable Competitive Advantage

by M.J.Xavier

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  The author has made a laudable attempt to fill the vacuum in teh strategic marketing domain. The book is a welcome addition to marketing literature. It is recommended to practitioners and learners in teh area of marketing. ISBN 0761993223
 


Pages : 360
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