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Retail Management

by Chetan Bajaj, Ranish Tuli, And Nidhi V. Srivastava, All At Mdi Gurgaon
  Price : Rs 275.00
  Your Price : Rs 247.50
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  Retail Management is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. The book focuses on retail location strategy, customer service, communication, and relationship marketing. Also discussed in detail are : the concept and role of retailing, rural markets for retail, consumer buying behaviour, product and merchandise management, and atmospherics and layout planning of retail outlets. ISBN : 019566986X year : 2004
 


Pages : 708
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