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Introduction To Marketing- Theory And Practice First Edition
by Adrian Palmer, University Of Gloucestershire,Uk.
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Introduction to Marketing provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. Combining academic credibnility with an established reputation for his clear writing style, Palmer`s book is ideal as a one-semester introductory title for students studying at both undergraduate and postgraduate level. ISBN : 0195672623 year : 2004
Pages : 670
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