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Sales Forecasting Management: A Demand Management Approach

	Sales Forecasting Management: A Demand Management Approach by John T. Mentzer
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	Encapsulating 25 years of sales forecasting management research with more than 400 companies, this second edition of the book integrates the theory and practice of sales forecasting management. This is combined with a managerial function a clear understanding of the forecasting needs of all business finctions. ISBN 8178295059
	Pages : 364

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