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E-commerce is big business -and getting bigger every day. By 2002, experts predict,490 million people throughout the world will have Internet access. By 2004,Web spending is expected to hit $ 184 billion. How can you get in on that action? John Tschohl tells you in e-Service. From attractiong employees who will drive your e- commerce business to developing and implementing a service strategy, Tschohl shares valuable insights that will put your company firmly on the road to success. Loaded with facts, predictions, anecdotes, and role models, e-Service is a must-read for anyone in business. Whether you are currently selling products or services via the internet, or are planning to institute a cyberspace operation, this is one book you don`t want to miss. Tschohl draws on his extensive experience and expertise in customer service in sharing a wealth of information that will keep your customers retuining to you --- and spending more money with you in the process. The Internet is growing faster than all the other technologies that have preceded it. Depending on the level of service you provide with this marvelous tools, the Internet can send your sales skyrocketion-or nose-diving. Tschohl tells you, in an easy- to- read format, how e-Service-- Speed, technology and price built around service -can form a winning combination that will drive your business forward.
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