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A general introduction to the three primary aspects of Finance and examination of how they interrelate. The book discusses financial institutions and their roles in helping to allocate savings in the economy, along with a description and analysis of securities issued and traded in money and capital markets. The book covers fundamentals of investing in stocks, mutual funds, derivatives, and other marketable securities with an emphasis on securities markets, mechanics of trading, techniques of analysis, diversification, and valuation of assets. Finally, the book lays out the processes, decisions structures, and institutional arrangements concerned with the use and acquisition of funds by a firm. This will include the management of the asset and liability structure of the firm under certain and risky situations. About the AuthorDR. MAYO is the author of two books with SouthWestern: Investments: An Introduction, Seventh Edition, and Financial Institutions, Investments, and Management, Sixth Edition. He teaches finance at The College of New Jersey and is also the Director of Accreditation. He attended the University of North Carolina at Chapel Hill and has his Ph.D. from Rutgers University. Dr. Mayo is married, has three children, and lives in rural New Jersey. Dr. Mayo also enjoys classical music, playing the piano, and serves on the Board of Trustees of the Opera Festival of New Jersey.
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