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If you want to build a highquality, powerful ASP.NET ECommerce website, this is the book for you.In ASP.NET ECommerce Programming, Kevin Hoffman, one of the two authors of the acclaimed ASP.NET Website Programming, shows you how to build a powerful ecommerce website that provides a fully featured scalable frontend to a retail business.Packed with compelling techniques for ASP.NET ecommerce, this book will have you building a wellengineered, extendable ASP.NET ecommerce website, quickly and easily. The complete application is freely available for you to customize and extend, saving you time with your own ecommerce ventures.Note that all the code in this book is in C#, and you will need a familiarity with this language to get the most from it.With ASP.NET ECommerce Programming, you will learn to:Establish solid, scalable architecture with the Container Managed Persistence design patternCreate a flexible product catalogue systemEncourage sales completion through an efficient shopping cart and the use of a Wish ListUpsell and crosssell to increase revenuesProvide powerful search facilities to help customers find the products they wantSupport discount coupons to drive salesAllow users to track their orders onlineBuild site communities by encouraging user involvementLog and analyze the effect of affiliate schemes and partnering activities
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