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  Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction and Implementation
 

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction And Implementation

by Lerzan Aksoy, Phd, Timothy L. Keiningham, Mba, And David Bejou, Phd

  Price : Rs 4996.98
  Your Price : Rs 4247.43
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ISBN : 9780789038036


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