My Account
View Cart
Log-in
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Case Studies In Marketing: The Indian Context, 6Th Ed. •
by Srinivasan
Price :
Rs
395.00
Your Price :
Rs
335.75
15
ABOUT THE BOOK:-
This well-received and appreciated book by the students of business schools across the country, in its Sixth Edition, provides cases that have been culled from the real business world and drawn from authentic sources.
In this revised edition, most of the cases have been thoroughly updated and following four new cases have been introduced:
• Indian Retail Industry
• Indian Airline Industry
• Hindustan Unilever Limited
• 3G Network in India
These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and international business.
The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices.
The book is meant as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also be greatly benefited by reading this bookISBN - 9788120349964
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
12%
Auditing, 3rd Edition
by Srinivasan Anand G.
15%
Nuclear Powers: The Energy Transition Global and Indian Nuclear Scenarios
by G R Srinivasan
15%
Virtue and Human Ends: Political Ideas from Indian Classics
by Vasanthi Srinivasan
18%
Cambridge School Grammar Primary Book 2 Nepal Edition
by SRINIVASAN
15%
Information Technology For Agriculture
by Prashant S Bodake, Srinivasan Iyengar, Atul G Mohod, C R Chavan & Bechoo Lal
Books of Similar Interest
The 100 Minute Marketing Manager, 2/e
by A Nag
20%
Management Strategies And Organizational Behaviour
by Arvindrai N. Desai
25%
Strategic Business Management and Banking
by A.N. Sarkar
15%
Business Ethics and Value Systems?•
by Mruthyunjaya
10%
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT
by Paul Banfield, Rebecca Kay
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By