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  Strategic Management Concepts and Cases: A Competitive Advantage Approach, 14th ed.
 

Strategic Management Concepts And Cases: A Competitive Advantage Approach, 14Th Ed.

by David

  Price : Rs 650.00
  Your Price : Rs 552.50
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  The new edition of this widely-read book provides an effective approach for developing a clear strategic plan in the new world order. Changes made in this edition are aimed at illustrating the effect of new business concepts and techniques on strategic management theory and practice. Due to the magnitude of recent changes affecting companies, cultures and countries, every page of this edition has been updated. A few new features of this edition are given below.

Brand new Cohesion Case on Walt Disney company.
Brand new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts. The exercises prepare students for strategic management case analysis.
Brand new examples throughout the book.
All new current readings at the end of each chapter; new research and theories of seminal thinkers in strategy development, such as Arnoff, Chandler, Porter, Hamel, Prahald, Mintzberg and Barney.
Twenty-seven brand new cases grouped by industry.

Table of Contents:

Preface

Acknowledgments

About the Author

Part 1: Overview of Strategic Management

Chapter 1: The Nature of Strategic Management

Part 2: Strategy Formulation

Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice

Part 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance or Accounting, R&D and MIS Issues

Part 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation and Control

Part 5: Key Strategic-Management Topics
Chapter 10: Business Ethics or Social Responsibility or Environmental Sustainability
Chapter 11: Global or International Issues

Part 6: Strategic-Management Case Analysis

How to Prepare and Present a Case Analysis

Name Index

Subject IndexISBN - 9788120348851
 


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