| |
Breakthrough "semantic search" techniques are already transforming Googleandtrades search results. If you want to be found, yesterdays SEO techniques wont cut it anymore. Google Semantic Search tells you what to do instead—in plain English.
David Amerland demystifies Knowledge Graphandtrade, TrustRankandtrade, AuthorityRankandtrade, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Googles internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!
bull Learn how Google is delivering answers, not just links—and what it means to you
bull Profit from Google Nowandtrade and the fragmented, personalized future of search
bull Prepare for Knowledge Graphandtrade by growing your online reputation, authority, and trust
bull Stop using 10 common SEO techniques that no longer work
bull Discover the truth about Trust Rankingandtrade—and 10 steps to take right now
bull Go way beyond keywords in todays new era of content marketing
bull Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn
bull See why the "First Page of Google" is rapidly become obsolete
bull Drive unprecedented business value from your online identity and influence
bull Learn how Google captures meaning in unstructured data—and give it what it wants
bull Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity
bull Rapidly transition from technical to strategic search optimization
Features
Easy-to-follow instructions that reflect radical changes at Google and beyond
Cutting-edge Search Engine Optimization for businesspeople, not technologists
Focuses on semantic search, the idea that will reshape Google search for years to come
Demystifies radically new concepts including Knowledge Graph, AuthorityRank, and TrustRank
Step-by-step directions, PLUS insider insights
Content
Introduction
1. What Is Semantic Search?
2. What Is the Knowledge Graph?
3. What Is New in SEO?
4. Trust and Author Rank
5. What Is TrustRank?
6. How Content Became Marketing
7. Social Media Marketing and Semantic Search
8. There Is No Longer a "First" Page of Google
9. The Spread of Influence and Semantic Search
10. Entity Extraction and the Semantic Web
11. The Four Vs of Semantic Search
12. How Search Became Invisible ISBN - 9789332539587
|
| |
Pages : 240
|