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  Building Brands: Strategies and Tactics
 

Building Brands: Strategies And Tactics

by Luis Gallardo

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  THE HOLISTIC SYSTEM TO FOSTER HIGH-PERFORMING BUSINESSES, BRANDS AND CAREERS

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success?

Luis Gallardo argues that executives and managers not only have to think holistically – in terms of strategy, structure and operations – but also act personally ¬– to become "rousers" – if they are to succeed in these ever-changing times. As a manager, you have to engage people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse, ignite and excite the people in your organization in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.

Contents:
Leading in Turbulent Times • The new reality • A changing world • Volatility and change at work • Think holistically, act personally • Value at Work • Value: what it means and why it matters • Finding your purpose • Creating value • The new bottom line: quality, sustainability and decency • Introducing the Six Rs • The six Rs explained • Connecting the six Rs • Succeeding with the six Rs • The Age of Reason • With good reason • The point is that the point matters • The people factor • The best place to start building your business, brand and career • Revitalizing Revenues • Change is not just changing, it’s racing • In pursuit of opportunities, new markets and new market space • The impact of innovation on revenue • Being entrepreneurial • Delivering operational success • Rousers • Rousing leadership • Leading people the right way • Reputation • Instant, vital, all-encompassing: the essence of reputation • Creating reputation • Building Strong Relationships • Why focus on relationships? • Building sustainable relationships • Moving beyond transactions • Developing Resilience • Resilience: what it means and why it matters • Developing resilience: the right people, the right teams • Sustainability • Values, skills and resilience are individual • The Holistic Way to Build a World-Class Business • In case we forget • Thinking better • Taking a holistic view • Time to act • Get personal. Be responsible• Getting it together • Think • Critical thinking • Strategic thinking • Lateral thinking • Thinking at work • Being Holistic • Holism: what it means and why it matters • A systemic view • A holistic approach • Taking Action and Making It Personal • Making it happen • Creating an environment for action • Making it personal • Final Thought ISBN - 9788130926834
 


Pages : 272
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