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	Customer Relationship Management (Crm) by Bhat, G.K.
	Price : Rs 450.00
	Your Price : Rs 391.50

CRM is not a new concept but an age-old practice, which is on the rise because of the benefit it offers, especially in the present market scenario. CRM today is a discipline as well as a set of discrete software technologies, which focuses on automating and improving the business processes associated with managing customer relationship in the areas of sales, marketing, customer-service and support. CRM helps companies understand, established and nurture long-term relationship with clients as well as help in retaining current customers.
The book is prepared to meet the expectations and requirements of postgraduate and undergraduates students. The book is divided into 14 chapters.ISBN - 9788184885798