0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Contagious: Why Things Catch On
 

Contagious: Why Things Catch On

by Jonah Berger

  Price : Rs 499.00
  Your Price : Rs 399.20
Discount
20
In Stock
  Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It`s available to everyone.Whether you`re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don`t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

ISBN - 9781471111693
 


Pages : 256
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
10%
Just in Time Ice breakers Time-outs Warm-ups
by Brian Clegg, Paul Birch
15%
Enterpreneurship, 3/e
by Greene
20%
Corporate Planning And Management Control
by Ghosh & Kumar
13%
International Marketing 12th Edition
by Dr.Francis Cherunilam
7%
Financial Markets and Services M.Com Kerala
by Gupta Shashi k. Aggarwal Nisha, Gupta Neeti
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection