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It`s the second fastest growing economy in the world and all eyes are on it. But buyer (or seller) beware, India isn`t simply ``the new China``. It`s a vast country 1/3 the size of the U.S. - with a population growing nearly three times as fast as China`s. Its radiply expanding middle class is eager to acquire Western conveniences such as cell phone and internet service, is hungry for film and television entertainment, seeking higher education and taking vacations in a culture that has never known such luxuries before. Doubtless, India is one of the tops desitnations for anyone in global business; however, with great opportunity comes great challenge. Its weak infrastructure, influential media, powerful local governments, intense bureaucracy and significant cultural differences combince to create a unique business landscape with many hurdles for Westerners companies and individuals to overcome. Fortunately, though, outside businesses and investors need look no further than DOING BUSINESS IN 21ST CENTURY INDIA, packed with everything one needs to know in order to understand and succeed in this emerging market.
ISBN - 9780446508025
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Pages : 272
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