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If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change - driven by personalization,intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet`s power, and will define the 3.0 era.
Rakuten has already pioneered this new model, and Marketplace 3.0offers colorful examples of its success in Japan and around the world.
ISBN - 9781137279095
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Pages : 256
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