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Lead Generation For Dummies
by Dayna Rothman
Price :
Rs
449.00
Your Price :
Rs
381.65
15
Table of Contents
Foreword
Introduction
Conventions Used in This Book
Foolish Assumptions
Icons Used in This Book
How This Book Is Organized
Part I: Getting Started with Lead Generation
Part II: Connecting Inbound Marketing and Lead Generation
Part III: Linking Outbound Marketing with Lead Generation
Part IV: The Middle of the Funnel
Part V: Measuring Your Lead Generation Efforts
Part VI: The Part of Tens
Beyond the Book
Where to Go from Here
Part I: Getting Started with Lead Generation
Beginning Your Lead Generation Journey
Identifying Your Leads
Setting Your Lead Generation Goals
Choosing the Right Technology
Building a Rock-Star Team
Part II: Connecting Inbound Marketing and Lead Generation
Generating Leads with Content Marketing
Putting Your Best Foot Forward with Your Website
Humanizing Your Brand with a Blog
Creating Lasting Relationships Through Social Media
Getting Found Through Search Engine Optimization
Part III: Linking Outbound Marketing with Lead Generation
Helping Buyers Find You with Pay-Per-Click Ads
Casting a Wide Net with Content Syndication
Targeting with a Personal Touch Through Direct Mail
Seizing the Opportunity to Connect Through Events
Creating the Final Touch with Inside Sales
Part IV: The Middle of the Funnel
Communicating Through Email Marketing
Learning the Basics of Lead Nurturing
Perfecting Your Lead Generation Techniques with Lead Scoring
Part V: Measuring Your Lead Generation Efforts
Testing and Optimizing Your Campaigns
Developing Lead Generation Metrics
Part VI: The Part of Tens
Ten Common Lead-Generation Pitfalls
Ten Lead-Generation Influencers to Watch
Ten Powerful Lead-Generation Tactics
Index .
ISBN - 9788126549184
Pages : 384
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