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Business Perspectives takes an aerial view of business. The nature of business, the environmental forces impacting its functioning and the like have been discussed in detail. Such micro issues as organizing facilities, hiring people, converting inputs into saleable products and how they are marketed are not being covered in the book.
The book has 20 chapters divided into three parts, Part 1 contains two chapters and both these seek to explain the nature of business and how the environment is analysed and used for the benefit of an organization. Part 2 has 15 chapters. All these chapters contain details explanation of all the environmental facets impacting business. Specifically this part throws light on political-legal, economic, technological and global forces surrounding business.
The remaining three chapters form Part 3 of the book. These three chapters deal with the social concerns of businesses. Thus, the treatment of the subject is fairly comprehensive. A flip through the book will convince the reader that it is rich in pedagogy. Each chapter commences with chapter outline, learning objectives and has, towards the end, questions and assignments. Margin notes are helpful to the readers in as much as they help recollect concepts quickly. Exhibits contain interesting anecdotes. The text is full of examples drawn from contemporary business world.ISBN - 9789351421672
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Pages : 462
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