Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

Big Data : Understanding How Data Powers Big Business

	Big Data : Understanding How Data Powers Big Business by Bill Schmarzo
	Price : Rs 599.00
	Your Price : Rs 509.15

This book provides "how to" advice and a series of pragmatic methodologies (with accompanying hands-on exercises) for helping organizations leverage big data analytics to power, or re-wire, their value chains. Organizations struggle identifying where and how to leverage these new structured and unstructured data sources and new big data technology innovations to delivery business value. Consequently, many organizations default to taking a technology-led approach to their big data strategies.
Leading companies find ways to leverage data -- especially new sources of data -- to tease out new insights about their customers, products, operations, competitors and markets. And these organizations leverage these insights to improve their customer experiences, create new, more compelling products and create new sources of competitive differentiation. ISBN - 9788126545452

Pages : 240