0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Impulse: Why We do What We do Without Knowing Why We do it
 

Impulse: Why We Do What We Do Without Knowing Why We Do It

by David Lewis

  Price : Rs 650.00
  Your Price : Rs 520.00
Discount
20
In Stock
  When you make a decision or form an opinion, you think you know why. But youre wrong.

The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International, explores this incredible phenomenon. Delving into the mysteries of the zombie brain that each of us possesses, he demonstrates how unconscious neurological processes underpin every aspect of our lives, from whether or not we find someone sexually attractive to how we resist (or give in to) temptation. In the process he shows how finger length is a reliable predictor of risk-taking behaviour, how seeing the logos of fast food chains can make you more impatient, and how holding a warm drink makes you find strangers more likeable.

Above all, he reveals the practical applications of this emerging field of research, giving us insights into such diverse areas as child development, anti-social activities like rioting, successful dieting, and even the ways that supermarkets make us spend more. We may not be conscious of our impulses but it is clear that we can no longer afford to be ignorant of them. ISBN - 9781847946850
 


Pages : 336
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Dumpling and the Magic Carpet (with CD)
by Margaret Donald and David Lewis
15%
The Kalmyks: Elza-Bair Guchinova
by David C. Lewis
10%
Employment Law Concentrate: Law Revision and Study Guide
by DAVID LEWIS & MALCOLM SARGEANT
15%
Reading Contemporary Picturebooks: Picturing Text
by David Lewis
15%
Windows Linux Migration Toolkit
by David Allen,Andrew Scott,Herb Lewis,John Stile
Books of Similar Interest
10%
CENTRAL BANKING GOVERNANCE: ISSUES AND PERSPECTIVES
by RAVI KUMAR JAIN B, A.K.SOHANI
The Kukis of Northeast India: Politics and Culture
by Thongkholal Haokip
15%
LaTeX Beginner`s Guide
by Stefan Kottwitz
15%
SCHAUM`S OUTLINE OF MATHEMATICS FOR NURSES
by STEPHENS, ET AL.
18%
Complex Analysis
by KODAIRA
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection