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Description: Whether you speak English as a first, second or even third language, the new global and digital economy means that getting it right has never been more important for you and your organization. With quizzes and exercises, Improve Your Global Business English will help you to enhance your reputation as a truly global player. It provides advice on a range of business writing functions to help you communicate effectively across borders, covering:
• Report writing in a global context
• Business writing tips for social media
• How to write promotional literature
• Composing e-mails for worldwide recipients
• Grammar and punctuation
With examples from a range of international organizations such as HSBC, Adidas, KFC and the Beijing 2008 Olympics, Improve Your Global Business English will help you communicate confidently with clients and colleagues from all corners of the globe and make business happen.
Access more exercises and quizzes with our free online resources.
Visit: www.koganpage.com/improveyourglobalbusinessenglish
Contents:
Chapter 1: Writing English for global business • The purpose of this book • Defining readers, customers and target audience • Your audience can be anyone and everyone • Understanding cultures, subcultures and approaches to businesses and workplaces • What to write and how much to write • The three Ss - smart, sophisticated and successful • The three Cs - clear, comprehensible and confident • Worksheet
Chapter 2: Why do we write in business? • Writing is a soft skill but not a soft option • An outline of the history of English • What is standard and variant English? • English: A global language but is it a global currency? • Defining global business English within your organization • Using office guidelines and in-house style • Worksheet
Chapter 3: Deciding your business writing objectives in the digital age • The changing face of writing in the digital age • Describing what you and your organization do • Focus on the message, not just the translation • Using online or agency translators • ‘Brand you’ and your organization’s brand • Worksheet
Chapter 4: Common challenges in business English in a global workplace • Presentation, style and fonts matter • The pitfalls of ‘instant’ • Scan reading and skim reading • Presentations should always showcase your talent • Anticipate what may be asked • More tips to make business communications easier • Worksheet
Chapter 5: How does writing in a global economy affect us all? • In a sense we are all selling now • Effective writing opens doors • Letters: A general introduction • Specific tips on salutations and titles - how to address people • Example of a letter asking for information • Should the same letter go to all recipients? • Worksheet
Chapter 6: Writing e-mails • Evaluate when to use e-mail • Using e-mail efficiently • How poorly written e-mails can undermine performance • Instant text messaging • Multilingual and other e-mail threads • A corporate e-mail policy can help • Writing effective e-mails gets ‘brand you’ noticed • Worksheet
Chapter 7: Making an impact • The ‘wow factor’ sets you apart • Word power skills • Who takes centre stage? • Build up a dossier of good examples and serve your customers well • Standard written endings can wreck impact • Worksheet
Chapter 8: Using the global word power skills guide • What is the global word power skills guide? • Being correct for purpose • Write clearly and comprehensibly • Writing for impact • Focus on your readers • Worksheet
Chapter 9: Report writing • Are your report-writing skills right for today? • Have you evaluated your target audience and your role? • Checklist: Plan before you write • Structure of reports • Different writing styles for different reports • Making your mark and anticipating questions • Writing can put up unintended barriers • Technical reports in a global context • Executive summaries • Worksheet
Chapter 10: Writing agendas, notes and minutes of meetings • The effect of the digital age on meetings • Were we at the same meeting? • What will go on your agenda? • Action sheets • Style tips for minutes • Defining timescales will help • Converting notes to minutes - the vital stages • Worksheet
Chapter 11: Personal and company promotion in the digital age • Traditional public relations (PR) promotion and PR promotion in the digital age • Personal promotion today • Are you creating the right publicity? • Standard layout of a press release • Doing the extra to make it work • Words to make an impact • Writing for websites • Advertising and promotional literature for a global market • Worksheet
Chapter 12: Using word power skills with social networking media • www: words, words, words • Using a Facebook page to promote your product or service • To tweet or not to tweet? How to write for Twitter • Using Linkedln to promote or share information • The company blog - how useful is it really? • Some writing tips for when you use images and video • Conclusion • Worksheet
Chapter 13: Quality matters • Why it matters to get it right • Making mistakes is human, isn’t it? • Written mistakes - the impact on readers and businesses • Some common business writing errors in global English • To deal or not to deal with other people’s mistakes • Maintaining a mistake-free zone • Summary • Worksheet
Chapter 14: Writing tips for everyday business • Punctuation and grammar in global English • Parts of speech • Agreement of subject and verb • Writing a date • Time • Worksheet
Chapter 15: The kaleidoscope effect - further perspectives for global business English • Mirrors and kaleidoscopes • Problems other than the English you use • Offering or requesting support • Diversity in writing - other challenges • Using business English to communicate change • Using the right words to motivate • Burying good news • The way forward • Worksheet
Answers to worksheetsISBN - 9780749466138
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Pages : 256
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