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Brand Driven: The Route To Integrated Branding Through Great Leadership
by Davis Susan V., Susan V. Davis, F. Joseph Lepla
Price :
Rs
1695.00
Your Price :
Rs
1525.50
10
Based on the authors` Integrated Branding model, this handbook offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it shows how to focus every employee`s actions on delivering brand promise. ISBN - 9780749437978
Pages : 352
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