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Cycles, Trends, and Turning Points

	Cycles, Trends, And Turning Points by John V Crosby
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Cycles, Trends, and Turning Points presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives. Intended for higher-level marketing and sales professionals whose duties include forecasting product lines, Cycles, Trends, and Turning Points is based upon the Average Recession Recovery Model (ARRM) pioneered by Robert McLaughlin. ISBN - 9780844232447

Pages : 321

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