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Description: Demystifying Strategy: How to become a strategic thinker provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and practical, goal-oriented exercises it helps assess your own strategic mind and covers key topics such as:
• the different perspectives on strategy
• economic analysis
• dynamic competitive positioning
• designing and evaluating options
• implementation
• managing the strategy process
• how to nurture your strategic mind
Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy ‘gurus’, construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies. The book includes a great number of case studies from a range of international companies such as Barclaycard, Diageo, easyJet, Economist Group, Emirates Airlines, Ernst & Young, HSBC , KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone.Contents:
Chapter 01: Opening the doorway to strategy • Introduction • What will the book do for you? • What is entailed in reading it? • What is strategy? • What is strategic thinking? • Overview of the book • Key insights from the chapter
Chapter 02: Embracing the strategic world - part 1 • Introduction • The conceptual perspective • The cognitive perspective • The emotional perspective • Key insights from the chapter
Chapter 03: Embracing the strategic world - part 2 • Introduction • The influencing and political perspective • The process perspective • The implementation perspective • Key insights from the chapter
Chapter 04: Analysing strategy economically • Introduction • What the gurus say • Porter’s five forces • Case study of Porter’s five forces in the funerals industry • Key insights from the chapter - general • Key insights from the chapter - Porter’s five forces in depth
Chapter 05: Dynamic competitive positioning • Introduction • What the gurus say • Bikram yoga case study • Key insights from the chapter •
Chapter 06: Designing and evaluating options • Introduction • How to use the strategic option grid in more depth • The optopus • The cunning checklists • Key insights from the chapter
Chapter 07: Implementation • Introduction • Fishbone analysis • Wishbone analysis • From-to (FT) analysis • How-how analysis • Attractiveness and implementation difficulty (AID) analysis • Force field analysis • Difficulty-over-time curves • Revisiting stakeholder analysis • Interrelating the tools • Key insights from the chapter
Chapter 08: Managing the strategy process • Introduction • The plan for the plan • Asking the right questions • The strategy audit • Running strategy workshops • Collecting the data in cunning ways • Overview of the tools • Project managing the strategic breakthroughs • The business case • Doing a strategic position paper • Scenarios and uncertainty • Contingent strategy • Managing intangibles • Managing implementation • Key insights from the chapter
Chapter 09: Bringing it all together • Introduction • Case study: Implementing the process at the Legal Complaints Service • Enhanced influencing • Managing your own cognitive processes and emotions • Tips for applying strategic thinking to the everyday • Summary of insights • Conclusion: a final storyISBN - 9780749465681
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Pages : 344
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