Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Marketing Concepts And Cases by Rajagopal
	Price : Rs 165.00
	Your Price : Rs 148.50

In the present environment of increasing global competition, marketing has emerged as the key factor in any commercial enterprise. This book explains the basic principles, strategies and activities involved in marketing management.

Starting with the fundamental marketing concepts, the book explains the various dimensions of the entire marketing management process. It then discusses the important element of advertising with reference to the relevant legal provisions. Marketing Research is explained in detail along with Research Design and MIS. Analysis and forecasting of consumer behaviour is discussed next, followed by an analysis of sales management.

Relevant case studies drawn from the Indian context have been presented throughout the book to illustrate the basic concepts and strategies. Flow charts and diagrams have also been included for an easier grasp of the discussion.

All these features make this book an excellent text for marketing management students. Professionals and consultants would also find it very useful.ISBN - 9788122411546

Pages : 200

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

A Textbook of Biology (Class - 12) 1st Edition
by Rajagopal, Poojari, Bano, Manjula, Seshachalam, Mohan, Bhatta

15%

LEARNING PHYSICS
by V.RAJAGOPAL

20%

Analysis And Control Of Production Systems And Operations And Production Management (Pb 2015)
by Rajagopal Kurnool

15%

A Textbook of Biology (1st Year Pre-University)
by Mohan, Manjula, Rajagopal, Poojari, Bano, Seshachalam Bhatta

20%

Celestial Nagasvaram : Origin, Myths, Reception and the Maestros
by Geetha Rajagopal

Books of Similar Interest

15%

Culture
by Ben Highmore

20%

The Sandman: Sandman Graphic Novels (Volume 7)
by Neil Gaiman Jill Thompson , Vince Locke

10%

Outside the Hospital :Delivery of Health Care in N H S
by Don Griffin

10%

Discrete Mathematics
by B.S. Vatsa , Suchi Vatsa

Busy Books: Busy Garage
by Rebecca Finn

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Marketing Concepts And Cases

by Rajagopal