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Key Features Details the skills you`ll need to get work Valuable tips relevant to today`s print-broadcast-Internet media environments Explains practical, working approaches to behind-the-scenes jobs: producers, layout artists, and website managers
Description A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor`s function in a broadcast environment. Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting. Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today`s converged media - print, broadcast, and digital.
Readership Primary audience: students at the college level training for careers in sports media. Secondary audience: `wannabes` who`re training for a career in sports media, and broadcast journalism students not focused on sports broadcasting (but on law, news journalism or broadcast).
Author Information By Bradley Schultz , Having taught for several years as an instructor of new writing, performance, and sports broadcasting, Brad Schultz is currently on a teaching fellowship at Texas Tech University. Prior to entering academia, he spent 14 years as a sports anchor/reporter and also worked as a news anchor, reporter, and director.
Table of Contents1: Foundations A Look Back From Victoria to Jazz Changing Times New Media Environments Implications Future Growth Convergence Competition Entertainment 2: Reporting Approach Types of Approaches What Determines Approach` Style Different Styles Opinion The `Homer` Criticism First-Person Social Commentary Techniques Planning Ahead Deadline Communication Research and Background Interviewing Objective Audience Respect Specific Questions Story Outline At the Scene 3: Print An Overall Framework Specific Types of Reporting Game Stories Developed Game Stories Beat Game Stories Game Day Sidebars Features Context Personalization Magazines Niche Magazines Content 4: Broadcast Writing Strategies Active Voice Grammar Words and Numbers Simplicity Solid Reporting Broad Education Creativity and Originality Personalization Using Sound Outside Elements Leads and Terminology Packages, Vo`s and VO/SOTs V/O VO/SOT Packages Scripting Television Radio 5: Internet By the Numbers Content Considerations Functionality Versatility Uniqueness Resources 6: Visual Event Photography Shooting on Location Football Basketball Other Sports Feature Photography General Rules Practicing The Photography of NFL Films Editing 7: Play-byplay and Anchoring Anchoring Control Be Yourself Be Creative Entertain Play by Play Raised on Radio The Electronic Eye Role of the Analyst Final Advice Style Practice People, not statistics 8: Production Daily Sports Production Print Broadcast Daily Sports Production Longer Productions Live Sports Production Television Production Chain of Command Radio Production The Future 9: Economics The Bottom Line The Ratings Game New Approaches Economic Synergy and Breakdown 10: Public and Media Relations The Sports Media Perspective Local Information On Campus The Big Leagues The Public Relations Perspective 11: Ethics Conflict of Interest Media Ownership Boosterism Relationships Perks Homers Advertising A Double Standard The Bottom Line 12: Gender and Race Women`s Work Crashing the Men`s Club `Sexploitation`` The Color of Sports Minorities in the Media The Reporting of Race 13: Employment The Bad News The Numbers Game The Money Pit The Good News Experience Portfolios and Resume Tapes Employer Expectations Resumes, Cover Letters and Interviews Agents Final Comments ISBN - 9788131207000
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Pages : 296
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