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	An Introduction To Cultural Studies by Pramod K Nayar
	Price : Rs 325.00
	Your Price : Rs 292.50

Description: Cultural Studies has fascinated academics and students around the globe with its deft application of complex theories to everyday life. A discipline between disciplines, it makes the academic popular and the popular, academic. Cultural Studies is concerned with the social and cultural construction of meanings, and investigates how power relations govern these meanings. This lucid introduction explains the theory and practice of Cultural Studies with the help of detailed cultural analyses. The first of its two parts discusses the contexts in which Cultural Studies evolved, and outlines the major theories it draws on-structuralism, poststructuralism, deconstruction, Marxism, postmodernism, feminism, queer theory and postcolonial theory. The second part of the book applies the methods of Cultural Studies to familiar aspects of everyday life, and contains a set of case studies in the cultures of communication, shopping and space. Examples range from shopping malls, advertisements and mobile phone cultures to property business, housekeeping and development projects of the government.

An Introduction to Cultural Studies will make the subject accessible to students and help researchers sharpen their tools of enquiry and analysis.

Contents: Part I: Contexts, Theories, Methods

Chapter 1: Cultural Studies: Scope, Aim, Methods Section A: Sites, Terms, Conditions• Culture • Popular culture • The production and consumption of culture • Power / Culture Section B: Origins

• Early Trends • Birmingham centre for contemporary cultural studies and Stuart Hall Section C: Methods • Methods, methodology • The ‘Circuit of Culture’ • Language, discourse • Identity • Everyday life • Postcolonialism and cultural studies • Cultural intermediaries • Media culture and cultural studies • Audience / reception studies Chapter 2: Theories Section A: Structuralism Section B: Poststructuralism and Deconstruction • Derrida and differance • Michel Foucault and power/ knowledge • Gayatri Spivak and the subaltern Section C: Marxism Section D: Postmodernism • Jean-François Lyotard and the Postmodern Condition • Jean Baudrillard and the hyperreal • Postmodern Arts • Subcultures, popular culture and postmodernism • Paul Virilio and hypermodernism Section E: Feminisms and Post-feminisms Section F: Queer Theory Section G: Postcolonial Theory Section H: Technoculture and risk Chapter 3: Locations Section A: Modernity Section B: Postmodernity • Postindustrialism and the new roduction/consumption • The information society Section C: Globalization • Global culture • Glocalization • Cultural hybridization • Cyber-counterculture Section D: The nation-state Section E: New social movements Section F: Fundamentalism ISBN - 9788130912813