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Reviews:
"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game."
Charles H Green, The Trusted Advisor
"Full of commercial arguments about why content marketing is the backbone of revenue growth, and practical tips on how to create a sustainable and effective approach to building a great content strategy."
Paul Wilson, Chief Marketing Officer, Fortune 500 SunGard
"Valuable Content Marketing is just that... valuable! It is destined to be a modern marketing classic. Buy this book before your competitors do or you will be sorry!"
Lee Frederikson, managing partner at Hinge Marketing, author of Spiralling Up
"Valuable content is something interesting and valuable you can publish online; content that educates, helps or inspires; content appreciated by the reader. This book shows you how with vivid clarity."
Stephen King, author of Finance on a Beermat, www.f-works.co.uk
Description:
If you are the kind of person who would rather attract business than chase business then Valuable Content Marketing is for you.
Unthink what you’ve learned about sales and marketing communication. For today’s savvy, cynical, connected buyers, old style marketing no longer works. If you want to engage potential customers and help your business stand out from the crowd, you need to start doing things differently. Stop pushing noisy sales messages, get online and make your marketing valuable to those you want to do business with. From websites to white papers, blogs to tweets, newsletters to video, now more than ever content is king. But any old content won’t do - only high-quality, valuable content is trusted, read and shared. Get your content right and you will connect with clients and customers in ways they appreciate - they’ll soon be knocking at your door wanting to do business with you.
Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want. Whether you’re starting a business, creating a new website or want to get better results from your marketing efforts, this book shows you how.
• Grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans
• Gain real-world inspiration from companies of all sizes that have got it right. from small businesses to household names
• Get practical and focused advice, with reader-friendly features such as step-by-step action lists, valuable tips and templates ISBN - 9780749465803
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Pages : 248
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