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	International Marketing Management by F.L. Bascunan
	Price : Rs 1800.00
	Your Price : Rs 1584.00

The present book International Marketing Management provides theoretical analysis as well as practical applications of international marketing and trade for graduate and postgraduate students who wish to make their career in international business. This book presents a balanced approach between an outside/in and inside/out marketing perspective. The book describes the marketing mix from an international perspective. Some of its key features of this book have been mentioned below:

Â· An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face.

Â· Process of international market entry strategies, marketing environment, and multiple channels of distribution.

Â· The role of international organisations under the aegis of the United Nations in international marketing.

Â· The challenges of international logistics in competitive international marketing.

Â· Environmental influences on product, pricing and promotion decisions

Â· The systems and the forms used in international marketing in India.

This book will help students and teachers to enrich their knowledge about the current approach being used in international marketing and trade.ISBN-9788182204287

Pages : 237

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