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Great Brand Stories is a series that sets out to tell the inspiring stories of some of today’s top brands. Edited by brand expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemporary society.
Description: America is more than just a country-it’s the biggest brand the world has ever known. That’s the argument of this provocative new book.
Launched, managed and advertised alike a global brand since the declaration of independence, America has deliberately marketed itself, its culture and its products with deft salesmanship and sheet hard-nosed determination. But this 200-year-long success story now seems to be under threat. Today, America is a brand in trouble.
This book shows how the most powerful brand in history grew to greatness, how close it has come to throwing it all away, and what might still be done to salvage it. This is a book for anyone interested in what the future holds for the world’s sole remaining superpower.
Review: "Enjoyable, informative and insightful from the first page to the last. This dynamic little book delivers what is perhaps the first truly fresh analysis of the United States and US power in half a century. Can one understand what’s happened to America’s image without reading this book? I frankly doubt it."
Ojars Kalnins, director of the Latvian Institute and Former Ambassador of the United States
Contents: Introduction · Let Freedom and Cash Registers Ring: America as a Brand · Brand of the Free: Launching Brand America · Persuade or Perish: Brandishing Brand America · To Know Us is to Love Us: The Guerrilla Marketing of Brand America · Arches Abroad: Privatizing Brand America · Losing the Knack: Brand America in Decline · Just Do It: Rejuvenating Brand America · Endnotes · BibliographyISBN - 9788130907765
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Pages : 192
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