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SUSTAINABLE MARKETING OF CULTURAL AND HERITAGE TOURISM (INDIAN REPRINT 2012)

	Sustainable Marketing Of Cultural And Heritage Tourism (Indian Reprint 2012) by Chhabra
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	Through a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. ISBN - 9780415777049
	Pages : 238

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