Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Business-To-Business Marketing, 1/E by S.L. Gupta, Hitesh Gupta & Sanjeev Bahadur
	Price : Rs 480.00
	Your Price : Rs 432.00

usiness-to-business Marketing is a comprehensive textbook designed to meet the requirements of postgraduate management students specializing in marketing. It aims to familiarize the readers not only with the core concepts but also with the managerial aspects related to business-to-business (B2B) marketing.
The book begins with an overview of B2B marketing, discussing the characteristics, importance, and basic elements of a B2B marketing system and goes on to explain B2B strategic planning and its models. Following this, it lays emphasis on the process of B2B market research and the stages of new product development. Other important topics discussed include segmentation, target marketing, and positioning of B2B products; product line analysis; ways of pricing the business products; personal selling; B2B sales force management; marketing channels; and logistics management. The book concludes with discussions on e-procurement and the procedure followed by the Government of India while purchasing B2B products.
Written in a simple manner with inclusion of varied case studies and numerous critical thinking questions, the book will be useful for both students and professionals.

ISBN - 9780198086123

Pages : 660

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Business Statistics BBA 4th Sem. Jammu Uni.
by Aggarwal S.L., Gupta Anil, Gupta Shashi K., Rangi P

Business Mathematics B.Com II 4th Sem. Pbi. Uni.
by Gupta Vijay, Aggarwal S.L., Aggarwal Parmod, Aggarw

Business Statistics B.Com. III Jammu
by Hans V.S., Gupta Anil, Agarwal S.L., Yatoo N.A.

Business Statistics and Operation Research Madras Uni 1st Edition
by Agarwal S.L. Banis S.S., Gupta Vijay

13%

Brand Management (Text and Cases)
by Gupta, S.L.

Books of Similar Interest

20%

Financial Management Techniques
by Munshi, K. G.

15%

Principles of Management, 1/e
by Hill

15%

Strategic Retail Management
by Srinivasan

Human Resource Management B.Com. PB. & GNDU
by Rosy Walia Joshi ,Shahsi K. Gupta

10%

Customer Care Excellence : How to create an effective customer focus 6/e
by Sarah Cook

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Business-To-Business Marketing, 1/E

by S.L. Gupta, Hitesh Gupta & Sanjeev Bahadur