Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Business-To-Business Marketing, 1/E by S.L. Gupta, Hitesh Gupta & Sanjeev Bahadur
	Price : Rs 480.00
	Your Price : Rs 432.00

usiness-to-business Marketing is a comprehensive textbook designed to meet the requirements of postgraduate management students specializing in marketing. It aims to familiarize the readers not only with the core concepts but also with the managerial aspects related to business-to-business (B2B) marketing.
The book begins with an overview of B2B marketing, discussing the characteristics, importance, and basic elements of a B2B marketing system and goes on to explain B2B strategic planning and its models. Following this, it lays emphasis on the process of B2B market research and the stages of new product development. Other important topics discussed include segmentation, target marketing, and positioning of B2B products; product line analysis; ways of pricing the business products; personal selling; B2B sales force management; marketing channels; and logistics management. The book concludes with discussions on e-procurement and the procedure followed by the Government of India while purchasing B2B products.
Written in a simple manner with inclusion of varied case studies and numerous critical thinking questions, the book will be useful for both students and professionals.

ISBN - 9780198086123

Pages : 660

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Business Mathamatics BBA 2nd Sem. Jammu Uni.
by Aggarwal S.L., Gupta Anil, Jindal Aman, Punaini G.S

Business Statistical Techniques B.Com 2nd Sem. Cluster Uni. of Jammu
by Aggarwal S.L., Gupta Anil, Gaind L.K., Yatoo N.A.

10%

Business-to-business Marketing, 1/e
by S.L. Gupta, Hitesh Gupta & Sanjeev Bahadur

Business Statistics B.Com. III Jammu
by Hans V.S., Gupta Anil, Agarwal S.L., Yatoo N.A.

Business Statistics & Operation Research Madras Uni.
by Aggarwal S.L., Gupta Vijay

Books of Similar Interest

Hand Book Of Cost Accounting Methods & Problems
by Jain & Arora

13%

Business Planning and Entrepreneurial Management
by Desai, Vasant

10%

IQ Testing
by Carter & Russell

Commerce Studies 9, 1st Edition
by P. Bhattacharjee

20%

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of others
by David Kord Murray

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Business-To-Business Marketing, 1/E

by S.L. Gupta, Hitesh Gupta & Sanjeev Bahadur